The Team

Our ambassadors play an active role in testing our gear in the harshest environments across the globe, sharing stories and completing extraordinary feats of physical endurance. Our dedicated team of riders not only directly influence our products, but also inspire and motivate cyclists around the world to push their own boundaries and make their own adventure.

Alice Lemkes

Alice Lemkes

TERRITORY: United Kingdom

BIO: Resident of Scotland and very familiar with riding tough off-road routes littered with Hike-a-Bike, Alice is an experienced off-road racer, with a Highland Trail 550 win, GBDuro 2nd place, Deeside Trail, Dales Divide and countless other off-road routes under her belt.
Alice regularly rides with cycling group Adventure Syndicate, and is a strong advocate for female cycling. We’re a huge fan of Alice’s playful, but tough-as-nails approach to riding, and are proud to have her on board as an ambassador.