The Team

Our ambassadors play an active role in testing our gear in the harshest environments across the globe, sharing stories and completing extraordinary feats of physical endurance. Our dedicated team of riders not only directly influence our products, but also inspire and motivate cyclists around the world to push their own boundaries and make their own adventure.

Matthew Tolley

Matthew Tolley


BIO: Matthew is a strong advocate for cycle tourism in Norway. His youtube channel, MatthewNorway has grown a loyal following through exploring uncharted parts of Norway, sharing incredible cycle routes and inspiring others to embrace the thrill of discovery and embark on their own cycling adventures.

Through his awe-inspiring videos and detailed route descriptions, he has become a trusted source for fellow cyclists seeking unforgettable experiences in the unexplored corners of Norway's majestic landscapes.

Instagram  Youtube